Budweiser Social
Cincinnati Buds
What started as Twitter banter with an MLB star found its way onto SportsCenter. It didn’t end there. The city of Cincinnati got so excited that Bud produced and sold them. Then they turned my mockup into a 25’ statue.
Monolith Beer Fridge
Our tweet went viral, so we kept the joke going, and even surprised a few influencers with a real fridge.
Pupweiser
We trended #1 on Twitter all day with our #PupweiserContest, partnering with We Rate Dogs to leverage their dog-loving followers. Users were directed to a microsite where they could upload a photo of their pup onto a holiday can mockup that they could easily download & share. The winning pup was featured on our limited edition holiday can.
Budweiser Super Bowl: #EyesOnTheClydes
When Budweiser donated their Super Bowl spot to Covid-19 vaccine awareness efforts, we needed to get crafty in order to stay relevant for the Big Game. So we leveraged our vintage commercials for an epic giveaway during every commercial break. It ended up being the most successful Super Bowl Budweiser has ever had.
Winner: Twitter Brand Bowl "No-TV Touchdown"